Back in 2009, I did a series called Rebuilding the Republican Party in which I explained what the GOP needed to do to survive. They didn’t listen. And exit polling shows the GOP suffering from the exact same problems this time. Romney lost because of singles, youths, and minorities. This needs to change or forget ever winning again. It’s time to return to our ideological roots and promote the individual and individual freedom.
Let’s start by highlighting the problem. There is a belief in conservative circles that the country is much more conservative than liberal and we just need to win over conservative independents. This belief comes from polling which shows the country as 38% Democrats, 32% Republicans and 29% Independents, with independents leaning right. But “independents” turns out to be a meaningless category. Indeed, Romney won independents yet lost the election. What really matters are “moderates.”
In that regard, we find 35% conservatives, 25% liberals and 41% moderates. BUT, 60% of the “moderates” broke for Obama, meaning they are liberals. When you break this down, you find that 50% of Americans are conservatives and 50% are liberals. In other words, we're a 50/50 country. So forget the idea of tapping into a pool of hidden conservatives. If we want to move the needle, we need to look at the groups we lost overwhelmingly and we need to figure out ways to win back their more centrist members. Here's how...
● The Gender (read: “Single”) Gap: Women account for 53% of the electorate and Obama carried them by 11%. Romney carried men by 7%. But that doesn’t tell us what’s really going on. The real key is single people.
Romney won married men by 20% and married women by 6%. These two groups made up 29% and 31% of the electorate (60% in total). So how did he lose? He got blown away among singles. Indeed, Romney lost single men by 20% and single women by 40%! These two groups made up only 18% and 23% of the electorate, but the huge gaps made up the difference.
If the Republicans ever want to win again, they need to win more single people, particularly single women. To do that, we need to understand the problem. So realize this. First, Reagan won both groups (he won men by 28% and women by 10%). So there is nothing inherently “wrong” with singles being Republicans. Nor was there something wrong with Romney. McCain didn't face a “war on women” attack or smears about his father being a bigamist, and he did 3% worse with women than Romney. What this means is that the party has a structural problem which developed after Reagan.
When you look at polls or talk to these people, what you will hear is outrage/terror about the Republican Party’s various stances on social issues. This is particularly true with single women who are turned off by the party’s attacks on gays, its obsession with abortion and contraception, and its rhetorical attacks about “family values” which imply that only married people with kids and church-goers are moral.
The Solution: If the GOP wants to win singles, particularly single women, it needs to stop hating gays, it needs to stop conflating going to church or being married with being a good American, and it needs to stop obsessing over abortion. I recommend removing abortion from the platform or stepping it back to “safe, rare, restricted, and no government funding.” Leave the rest for churches to push, not government policy. And shoot the first person to talk about restricting other forms of contraception. . . Rick Santorum. I recommend making gay marriage a question of individual conscience (so as not to interfere with religious freedom) while putting support for civil unions and anti-discrimination laws in the platform. I recommend removing talk of the party believing in God and instead shifting to talking about protecting everyone's right to believe... in any religion or no religion. And I recommend eliminating all talk of constitutional amendments on any social issues -- that's pointless and whacky. Also stop signing those stupid fringy pledges! They're a trap.
● The Youth Vote: Romney won old people, but got crushed with the young. 19-29 year olds favored Obama by 26%. Even 30-44 year olds favored Obama by 10%. Together, they made up 46% of the electorate. The next 38% of the electorate were tied. Then Romney won oldsters by 12%. So there is a youth problem which the seniors don’t make up for.
The youth problem can be attributed to several things. On the one hand, the youth vote is the direct result of GOP stodginess and intolerance on issues like gays and abortion, and its lack of visible minorities. But more importantly, another huge turnoff is the GOP’s rhetorical attacks on college education and seeming unwillingness to help young people leave college without crushing levels of debt, i.e. without making them slaves to banks. The GOP’s attacks on internet freedom don’t help either. Nor does the GOP’s image as the party of Big Business. Indeed, many of these young people drifted to Ron Paul and then Gary Johnson and finally back to Obama because the GOP seemed to offer no hope that it cared about people rather than corporations.
The Solution: It’s time to understand that these are issues of economic freedom. I recommend the GOP come up with a genuine plan to (1) help every American go to college while (2) reducing the cost of college so young people aren’t enslaved for the first 20 years of their economic lives. Don't forget, government caused this problem. I recommend supporting total internet freedom and fighting censorship in any form. That means dropping the heinous idea of regulating the internet to promote morality (i.e. “protecting children”) or doing the bidding of corporate America through anti-piracy laws. I also recommend that conservatives stop defending big companies. Talk about people, not companies. Fight cronyism in any form. Talk about the American dream!! Our party should be focused on helping average people strive to make their lives better, to build a business, buy a house, send their kids to college... not protecting the balance sheets of multinational corporations. All of these are conservative values, so why aren't we doing them already?
● The Minority Gap: The minority gap is beyond critical. Obama won Hispanics by 44%, Asians by 45%, blacks by 88% and Muslims by 70%. Muslims and Asians only make up 2% and 3% of the public, but blacks make up 13% of the electorate and Hispanics make up 11% of the electorate, and growing. There are several glaring problems here.
The GOP can turn this around, but they need to take decisive action. I'm not saying to become libertarians. Their obsession with drugs, conspiracies and their inability to recognize a proper role for government make them too far gone. But we need to offer people something better than the message of: (1) we fear minorities, (2) we want to control single women, (3) we only like married Christians, (4) we hate college kids, and (5) the American dream is to be a slave of corporate America.
Conservatism needs a reboot. It’s time to talk about personal economic freedom, the freedom to build the American dream on a level playing field. It’s time to fully include minorities in that dream. And it’s time to stop undercutting that message by acting like the morality police. It’s time to give people a reason to support us, not fear us.
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Let’s start by highlighting the problem. There is a belief in conservative circles that the country is much more conservative than liberal and we just need to win over conservative independents. This belief comes from polling which shows the country as 38% Democrats, 32% Republicans and 29% Independents, with independents leaning right. But “independents” turns out to be a meaningless category. Indeed, Romney won independents yet lost the election. What really matters are “moderates.”
In that regard, we find 35% conservatives, 25% liberals and 41% moderates. BUT, 60% of the “moderates” broke for Obama, meaning they are liberals. When you break this down, you find that 50% of Americans are conservatives and 50% are liberals. In other words, we're a 50/50 country. So forget the idea of tapping into a pool of hidden conservatives. If we want to move the needle, we need to look at the groups we lost overwhelmingly and we need to figure out ways to win back their more centrist members. Here's how...
● The Gender (read: “Single”) Gap: Women account for 53% of the electorate and Obama carried them by 11%. Romney carried men by 7%. But that doesn’t tell us what’s really going on. The real key is single people.
Romney won married men by 20% and married women by 6%. These two groups made up 29% and 31% of the electorate (60% in total). So how did he lose? He got blown away among singles. Indeed, Romney lost single men by 20% and single women by 40%! These two groups made up only 18% and 23% of the electorate, but the huge gaps made up the difference.
If the Republicans ever want to win again, they need to win more single people, particularly single women. To do that, we need to understand the problem. So realize this. First, Reagan won both groups (he won men by 28% and women by 10%). So there is nothing inherently “wrong” with singles being Republicans. Nor was there something wrong with Romney. McCain didn't face a “war on women” attack or smears about his father being a bigamist, and he did 3% worse with women than Romney. What this means is that the party has a structural problem which developed after Reagan.
When you look at polls or talk to these people, what you will hear is outrage/terror about the Republican Party’s various stances on social issues. This is particularly true with single women who are turned off by the party’s attacks on gays, its obsession with abortion and contraception, and its rhetorical attacks about “family values” which imply that only married people with kids and church-goers are moral.
The Solution: If the GOP wants to win singles, particularly single women, it needs to stop hating gays, it needs to stop conflating going to church or being married with being a good American, and it needs to stop obsessing over abortion. I recommend removing abortion from the platform or stepping it back to “safe, rare, restricted, and no government funding.” Leave the rest for churches to push, not government policy. And shoot the first person to talk about restricting other forms of contraception. . . Rick Santorum. I recommend making gay marriage a question of individual conscience (so as not to interfere with religious freedom) while putting support for civil unions and anti-discrimination laws in the platform. I recommend removing talk of the party believing in God and instead shifting to talking about protecting everyone's right to believe... in any religion or no religion. And I recommend eliminating all talk of constitutional amendments on any social issues -- that's pointless and whacky. Also stop signing those stupid fringy pledges! They're a trap.
● The Youth Vote: Romney won old people, but got crushed with the young. 19-29 year olds favored Obama by 26%. Even 30-44 year olds favored Obama by 10%. Together, they made up 46% of the electorate. The next 38% of the electorate were tied. Then Romney won oldsters by 12%. So there is a youth problem which the seniors don’t make up for.
The youth problem can be attributed to several things. On the one hand, the youth vote is the direct result of GOP stodginess and intolerance on issues like gays and abortion, and its lack of visible minorities. But more importantly, another huge turnoff is the GOP’s rhetorical attacks on college education and seeming unwillingness to help young people leave college without crushing levels of debt, i.e. without making them slaves to banks. The GOP’s attacks on internet freedom don’t help either. Nor does the GOP’s image as the party of Big Business. Indeed, many of these young people drifted to Ron Paul and then Gary Johnson and finally back to Obama because the GOP seemed to offer no hope that it cared about people rather than corporations.
The Solution: It’s time to understand that these are issues of economic freedom. I recommend the GOP come up with a genuine plan to (1) help every American go to college while (2) reducing the cost of college so young people aren’t enslaved for the first 20 years of their economic lives. Don't forget, government caused this problem. I recommend supporting total internet freedom and fighting censorship in any form. That means dropping the heinous idea of regulating the internet to promote morality (i.e. “protecting children”) or doing the bidding of corporate America through anti-piracy laws. I also recommend that conservatives stop defending big companies. Talk about people, not companies. Fight cronyism in any form. Talk about the American dream!! Our party should be focused on helping average people strive to make their lives better, to build a business, buy a house, send their kids to college... not protecting the balance sheets of multinational corporations. All of these are conservative values, so why aren't we doing them already?
● The Minority Gap: The minority gap is beyond critical. Obama won Hispanics by 44%, Asians by 45%, blacks by 88% and Muslims by 70%. Muslims and Asians only make up 2% and 3% of the public, but blacks make up 13% of the electorate and Hispanics make up 11% of the electorate, and growing. There are several glaring problems here.
● Asians are generally industrious, business-minded and education-minded, which should make them natural GOP allies, especially as liberal affirmative action is hurting Asian students in California. How did we lose them by 45%? Because the party comes across as hostile to non-whites. Moreover, the party has offered nothing in the way of education and its focus on “business” has been on oil companies, not small businesses.Conclusion
The Solution: Court these voters. Also, we need to rediscover the American dream. We need to protect the little guy and not worry about the big guy. Warren Buffett and Wall Street can take care of themselves, and they don't like us anyway.
● For a party that claims to cherish religious freedom, Muslims should be natural allies. But they aren’t. Why not? Because of open bigotry by conservatives, be it accusing all Muslims of being terrorists, to careless talk about bombing the Middle East, to paranoid freak-outs about the appointment of a single Muslim judge to a meaningless municipal judgeship.
The Solution: It’s time to start mentioning Islam along with other religions when talking about religious freedom, and it’s time to stop pushing symbolic ideas like banning sharia law (which can’t be put in place under our constitution in any event).
● Blacks and Hispanics should be much closer to 50/50, but they aren’t. Again, the problem is the appearance of bigotry. Conservatives treat blacks and Hispanics like unpleasant neighbors who need to be humored every four years. They do not treat them like part of the family. They use hyperbolic speech, they are afraid to speak the truth and they talk down to these people as if they are children. They even make bizarre racial-tinged attacks on things like rap music and “ghetto culture.” When they conduct outreach, it’s a token appointment of the whitest black/Hispanic guy in the room to a meaningless position, or it’s an attempt to go along with some Democratic plan to buy loyalty.
On Hispanics, conservatives have created a serious problem with talk of deportation. Polls show that 60% of Hispanics know someone who is here illegally. That makes deportation a personal danger to them. Making this self-inflicted wound worse, talk of deportation is just gratuitous because it won’t happen. Moreover, conservatives talk in racist terms about Hispanics. They imply that all Hispanics are here illegally. They imply that all Hispanics are criminals. And they imply that all Hispanics are the same.
The Solution: Fixing the Hispanic problem will require a radical change in thinking. We need to realize that deportation isn’t going to happen, so learn to accept the idea that these illegals are here to stay. The GOP needs to go on a “listening tour” in the Hispanic community (so they get credit for acting) and then propose an amnesty – don’t wait for Obama. AND conservatives need to shut the hell up about it. The more they whine, the less credit conservatives will get for having changed. Until we do this, we are just delaying the inevitable and we’re making the wound bigger.
The GOP also needs to conduct real outreach. Every Congressman should hire Spanish-speaking staffers whose job would be to do what they do for everyone else, i.e. meet with Hispanic constituents every day of the year and help them get benefits, get permits, and get through the immigration system. They need to actively court Hispanic business owners and hook them up with their other donors. They need to encourage their friends in the banking industry to make loans to these people. They need to court mothers with children by telling them about the educational reforms they want. Start winning them over, one vote at a time, day after day in a thousand districts across the country.
They need to do the same with blacks. Even a 5-10% shift would be seismic.
Finally, they need to appoint a LOT of Hispanic, black, young and female Republicans to prominent positions. Right now there are basically none. I also think the next Republican presidential ticket must include a dark-skinned Hispanic and a youngish woman. This will help with minorities, with single women and with the young.
The GOP can turn this around, but they need to take decisive action. I'm not saying to become libertarians. Their obsession with drugs, conspiracies and their inability to recognize a proper role for government make them too far gone. But we need to offer people something better than the message of: (1) we fear minorities, (2) we want to control single women, (3) we only like married Christians, (4) we hate college kids, and (5) the American dream is to be a slave of corporate America.
Conservatism needs a reboot. It’s time to talk about personal economic freedom, the freedom to build the American dream on a level playing field. It’s time to fully include minorities in that dream. And it’s time to stop undercutting that message by acting like the morality police. It’s time to give people a reason to support us, not fear us.








